CPD Certified Workshop

Transform Your Approach to B2B Customer Acquisition

Are you navigating the challenging waters of B2B lead generation, searching for a reliable compass to guide you? You’re not alone. Many entrepreneurs and business leaders grapple with the unpredictability of lead generation, often feeling unsure about where to begin or how to maintain a consistent influx of quality leads.

Discover the Art of Customer Acquisition Mastery

Comprehensive Lead Generation Mastery: Perfect for entrepreneurs, startups, or anyone seeking a fresh perspective. My workshop offers a holistic approach, covering everything from pinpointing your Ideal Customer Profile (ICP) to crafting SMART goals. Dive deep into the nuances of LinkedIn, email marketing, and strategic calling techniques. And yes, I’ll be revealing my exclusive, proven winning formula that’s set to revolutionise your approach.

Tailored Learning Experience: Choose your path with flexible learning formats. Opt for the convenience of a pre-recorded sessions or the interactive dynamism of my virtual in-person workshop. Whichever you choose, you’re embarking on a transformative journey, designed specifically for those determined to master and conquer the realm of lead generation.

Game-Changing Insights for All Business Levels: Whether you’re steering a startup or leading at the helm of an established company, this workshop is your gateway to mastering lead generation strategies that work. I’m not just providing information; I’m offering a transformational experience that caters to CEOs, entrepreneurs, and businesses eager to elevate their lead generation game.

Seize Your Certificate of Achievement

Upon completing this CPD Certified workshop, not only will you have gained invaluable insights and practical skills, but you’ll also receive a recognised certificate — a testament to your commitment and a valuable addition to your professional accolades.

Are You Ready to Rewrite Your Lead Generation Story?

Take the first step towards mastering customer acquisition. With over 20 years of hands-on experience, I’m here to guide you through a journey of discovery and practical application. Elevate your skills, enhance your strategies, and start outperforming your competition today.

Workshop Plan

CPD Member Logo
  • Definition and importance of business development
  • Discussion on how business development fuels lead generation
  • Identification of ideal customer profiles and targets
  • Interactive exercise: Developing your target customer profiles.
  • Importance of setting specific goals and targets
  • Interactive exercise: Establishing your lead generation goals.
  • A brief history of lead generation and significant changes over the years
  • How these changes impact current lead generation strategies
  • Unveiling and discussing the proven strategies for successful lead generation
  • Harnessing the power of LinkedIn for lead generation
  • Crafting compelling emails and making effective calls
  • Tips and best practices for each channel
  • Definition and importance of business development
  • Discussion on how business development fuels lead generation
  • Translating the learnings into actionable strategies
  • Developing a post-workshop implementation plan
  • Opportunity to provide feedback following the session.

Choose Your Path:

Standard, Premium, or VIP

Select the perfect fit for your learning journey: Go ‘Standard’ for a robust, independent experience, ‘Premium’ for added personal guidance, or ‘VIP’ for an all-inclusive, mentor-led approach. Each path leads to a CPD Certified Certificate and your success in customer acquisition.



  • Instant access to pre-recorded workshop video
  • Handout downloads
  • 1 x CPD Certification upon completion


  • Learn at your pace, with the freedom to pause, rewind and revisit the material
  • Budget-friendly option that still offers substantial value
  • Earn a CPD certification to enhance your resume and professional development.



  • Instant access to pre-recorded workshop video
  • Handout downloads
  • 1 x CPD Certification upon completion

  • 30-minute follow-up session with Jodie


  • Balance of self-paced learning with a personalised follow-up session for expert guidance
  • Tailored advice during the follow-up session to address specific questions or challenges
  • Deepens understanding through personalised feedback, enhancing the learning experience.

VIP Package


  • Workshop run LIVE virtually

  • Scheduled on the date of your choice*
  • Handout downloads
  • 1 x CPD Certification upon completion


  • Highly personalised and interactive experience with direct access to Jodie and her expertise
  • Deep-dive into workshop topics with a hands-on approach, allowing for a rich and immersive learning experience
  • Ideal for dedicated learners aiming for mastery

*VIP Package: Upon payment for the VIP package, I will reach out to you personally to arrange our session, aiming to accommodate your schedule as promptly as the following week, subject to availability. Please note that the VIP Package price is per delegate.

Team Up for Savings: Exclusive Group Discounts Available

Enhance your team’s skills together and save!

Book any package for 3 or more team members and enjoy an exclusive 30% group discount. To secure this special offer for your team, please contact jodie@jodiegoodchild.com.

Note: The discount is applied to email bookings as my online checkout does not support multiple package purchases in one transaction.

Effective teamwork

Why Choose CPD Certifed Training?

As a dedicated member of CPD (member number 17919), I want you to know that my digital training isn’t just another online course. It’s your assurance of superior quality and integrity. I’ve subjected my content to rigorous scrutiny, ensuring that it not only meets but consistently exceeds the established CPD benchmarks. This means that when you choose my training, you’re not just investing in a workshop; you’re investing in an elevated learning experience designed to provide you with the highest quality education.

Twenty years of industry wisdom often translates to high consulting fees or the expense of hiring an executive-level professional. But not anymore. I’ve condensed my extensive knowledge into easily digestible and affordable content, making it accessible to everyone.

My digital training is designed to be as engaging as if you had me right there in the room with you. I’ve crafted my workshops to ensure that you feel my presence and expertise throughout, eliminating the monotony and complexity often associated with traditional training.

Learn on Your Terms: Digital means freedom. Whether it’s 2pm or 2am, whether you’re in London or Lisbon, my workshops are there. Pause, play, rewind. Adjust the pace, pick your place, and personalise your learning journey.

Embrace the future of learning with my digital workshops. Say goodbye to travel hassles, and reduce downtime. My virtual workshops can be accessed from anywhere, at any time, offering a convenient and eco-friendly way to enhance your skills and knowledge.

As businesses evolve, so should their lead generation strategies.

Let’s work together to fine-tune yours!